A Practical Introduction to Personal Branding

Personal branding is no longer an option in today’s marketplace – it is a necessity. Once reserved only for the big corporations, branding has taken on a whole new meaning for entrepreneurs. Today, uncovering and leveraging your unique promise of value – your personal brand - and creating an emotional connection with your audience is paramount to the success of your business. It is also a critical component in rekindling your work+life mojo.

This course will present a practical introduction to personal branding for women entrepreneurs. Using a case study, you will learn about some of the foundational elements of the personal branding process in an entrepreneurial context. There is a Reflection Paper at the end of the course that will be submitted to your course instructor.

Learning Outcomes

By the end of this course, you will be able to:

• Understand what personal branding is and its dual-impact importance for women entrepreneurs
• Understand the importance of others’ perceptions of us for our own personal brand building and business success
• Identify your own passions and create a list of personal attributes and skills
• Begin building the foundation of your personal brand strategy