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The Business-Minded Girl's Guide to Online Copywriting

This course is open for enrollment.

The price of this course is $197.00

Want to learn how to take your online business to the next level with a little wordsmithing? Then this is the course for you, future copywriting ninja!

No matter what you're selling, we'll show you how the right writing techniques can boost your bottom line. The course is specially designed for women who have their own online businesses or who are thinking of starting one.

There are 18 modules that you can work through at your own pace. Each module is jam-packed with tools you can use right away, including:

  • An indispensable Copywriting Blueprint that will whip your website into shape
  • Easy-to-apply copywriting formulas
  • In-depth instruction on how to write killer headlines, taglines, supporting copy, and tons more.

Your instructor is Amanda Aitken from The Stylish Copywriter, a boutique copywriting agency that services brands in the fashion, beauty and design sectors. As you work your way through the course, she'll be available for questions and discussion on the student forum.

Ready to get the skill set your business can't afford to be without? Then we'd love to have you on board!

Chapter 1: WELCOME!
Getting acquainted
How to use this course
Chapter 2: PART 1 LAYING THE GROUNDWORK
What is copywriting (and what it takes to be a good copywriter)
Why copy matters (and how to make it work for your business)
The psychology of copywriting: fear
Getting inside the buying process
Unearthing your benefits
Picking the best benefits with the forehead slap test
After the forehead slap: making benefits compelling
Finessing your copy with the right word choice
Chapter 3: PART 2 ESSENTIAL COPYWRITING ELEMENTS
Your Copywriting Blueprint
Copy element #1: the tagline
Copy element #2: the headline
Copy element #3: supporting copy
Copy element #4: calls to action
Copy element #5: FAQs, guarantees, and all that jazz
Your old friends Grammar and Spelling
Chapter 4: And we’re done!
Closing remarks